N&P - Affiliate Programme
Delivered a 300% saving in cost per lead
Norwich and Peterborough Building Society's affiliate programme was achieving a conversion ratio of 156 clicks to 1 application - at a very high cost per completed application.
Thinking Our digital planning team were able to quickly identify the true cost per conversion. This allowed us to optimise the programme's communications channels, whilst streamlining both the conversion and application process.
At the same time, we devised and implemented rigorous measurement tools to assess the impact of these changes. The approach led to N&P reducing their cost per lead by 300%.
