Welcome to HS&P
We are an independent, integrated relationship marketing agency.
It's a place where thinking stimulates creativity. Better thinking means better results.
Think, create, execute, then think again.
We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.
Category: Measurement | 10th Mar 2010
Advertising network Unanimis has introduced a new tool to help those involved in the production of digital marketing content measure the engagement and visibility of their output.
It has partnered with Alenty and now companies can monitor...
Category: Creative | 10th Mar 2010
Coca-Cola has announced that it will be switching off its illuminated sign in London's Piccadilly Circus for one hour in support of the World Wildlife Fund's (WWF's) Earth Hour.
Its pledge to join in with this environmental awareness...
Category: Insights | 09th Mar 2010
Those involved in producing integrated marketing campaigns and other promotional strategies have been advised to consider the target audiences they want to communicate with prior to making advertising decisions.
A UTalkMarketing blogger,...
Category: Creative | 08th Mar 2010
Online auction house eBay is undertaking an environmental campaign to promote the launch of its conservational offshoot - green.ebay.com.
The company believes that buying used products is as ecologically-minded as recycling can be and, to...
Category: Creative | 08th Mar 2010
Lucozade Sport is sinking a lot of money - to the tune of £15 million - into its latest creative marketing campaign, aimed at promoting its relationship with the Fifa World Cup.
Part of Fuelling England's Roar - which brand manager...
Category: Insights | 23rd Feb 2010
Some may roll their eyes and say 'there's no way that will work as a marketing technique', but the interest in all things Fairtrade from brands like Ben & Jerry's only goes to show how wrong they are.
It's a movement that is growing and...
Category: Creative | 26th Feb 2010
Everyone's heard of Mr Kipling - he makes exceedingly good cakes, apparently. But, while the general public may have been aware that he was a happily married man, his wife's face - like his own - has never been seen.
Now, however, this is...
Category: Sector | 04th Mar 2010
Parcel delivery company Royal Mail has entered into a partnership with online auction house eBay to create the Insight Tool, which could help inform companies' integrated marketing campaigns.
Through the programme, brands will have access...
Category: Creative | 05th Mar 2010
Mercedes has launched a creative marketing campaign involving content spread across different media, including TV and cinema, with a specifically-designed microsite to feature the brand's spokespeople.
'I am Mercedes-Benz' is being aimed...
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