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Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

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News room

Welcome to the HS&P news room.

To view articles on a particular category please select an area of interest from our news categories (on the right).

New tool launched 'to help monitor creative communications'

Category: Measurement | 10th Mar 2010 Advertising network Unanimis has introduced a new tool to help those involved in the production of digital marketing content measure the engagement and visibility of their output.

It has partnered with Alenty and now companies can monitor...

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New tool launched 'to help monitor creative communications'
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Coca-Cola 'embarks on environmental awareness campaign'

Category: Creative | 10th Mar 2010 Coca-Cola has announced that it will be switching off its illuminated sign in London's Piccadilly Circus for one hour in support of the World Wildlife Fund's (WWF's) Earth Hour.

Its pledge to join in with this environmental awareness...

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Coca-Cola 'embarks on environmental awareness campaign'
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Integrated marketing 'should target demographics differently'

Category: Insights | 09th Mar 2010 Those involved in producing integrated marketing campaigns and other promotional strategies have been advised to consider the target audiences they want to communicate with prior to making advertising decisions.

A UTalkMarketing blogger,...

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Integrated marketing 'should target demographics differently'
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eBay brings in environmental campaign

Category: Creative | 08th Mar 2010 Online auction house eBay is undertaking an environmental campaign to promote the launch of its conservational offshoot - green.ebay.com.

The company believes that buying used products is as ecologically-minded as recycling can be and, to...

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eBay brings in environmental campaign
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Lucozade launches 'biggest integrated marketing campaign'

Category: Creative | 08th Mar 2010 Lucozade Sport is sinking a lot of money - to the tune of £15 million - into its latest creative marketing campaign, aimed at promoting its relationship with the Fifa World Cup.

Part of Fuelling England's Roar - which brand manager...

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Lucozade launches 'biggest integrated marketing campaign'
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Coronation Street stage play to take place

Category: Creative | 05th Mar 2010 A stage play chronicling the lives and times of the residents of Coronation Street over the last 50 years is to come to Salford's Lowry Theatre this August.

While this will prove incredibly attractive to all fans of the soap, no doubt...

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Coronation Street stage play to take place
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Mercedes unveils integrated marketing campaign

Category: Creative | 05th Mar 2010 Mercedes has launched a creative marketing campaign involving content spread across different media, including TV and cinema, with a specifically-designed microsite to feature the brand's spokespeople.

'I am Mercedes-Benz' is being aimed...

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Mercedes unveils integrated marketing campaign
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Ofcom 'to relax' broadcasting regulations

Category: Sector | 04th Mar 2010 Brands considering integrated marketing campaigns on TV and over the airwaves might like to take note of the fact that broadcasting watchdog Ofcom has said that a change is in the air regarding restrictions on content.

Speaking at an FT...

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Ofcom 'to relax' broadcasting regulations
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Royal Mail to help brands' creative marketing solutions?

Category: Sector | 04th Mar 2010 Parcel delivery company Royal Mail has entered into a partnership with online auction house eBay to create the Insight Tool, which could help inform companies' integrated marketing campaigns.

Through the programme, brands will have access...

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Royal Mail to help brands' creative marketing solutions?
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Go-Cat launches adventurous moggy competition

Category: Creative | 03rd Mar 2010 Animal lovers can be quite fierce beasts themselves and may often find themselves embroiled in contests with friends, family and neighbours regarding whose pet is the best and now dry food company Go-Cat has decided to take advantage of this...

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Go-Cat launches adventurous moggy competition
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