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Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

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Awareness campaigns need to be more in tune with consumer behaviour, research shows

Category: Data | 12th May 2010 Keeping a firm eye on the demographic intended as a target for integrated marketing campaigns is generally quite a good idea, particularly as people can be very changeable.

Unfortunately, a lot of companies don't seem to be planning for...

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Awareness campaigns need to be more in tune with consumer behaviour, research shows
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Face-tracking technology 'could help measure brand engagement'

Category: Data | 11th May 2010 Brands keen on monitoring consumer engagement might like to make good use of face-tracking technology, which has just been employed by two companies researching which awareness campaigns are the most effective.

Kinetic and Clear Channel...

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Face-tracking technology 'could help measure brand engagement'
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BCMA releases golden rules to help integrated marketing campaigns

Category: Data | 06th May 2010 Companies might see their revenue shoot through the roof if they follow some of the golden rules set out by the Branded Content Marketing Association (BCMA), which recommends using branded content in conjunction with traditional marketing...

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BCMA releases golden rules to help integrated marketing campaigns
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People watching more TV, research suggests

Category: Data | 06th May 2010 A new report has shown that television could be the perfect medium for digital marketing initiatives as people are increasing the amount of time they spend getting square eyes.

According to Thinkbox, Brits watched 30 hours and four...

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People watching more TV, research suggests
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Word of mouth good for awareness campaigns?

Category: Data | 25th Mar 2010 It's definitely good to talk, particularly if you're involved in creating integrated marketing campaigns at the moment, as research has identified a new breed of people called influencers, which could help strategies reach stratospheric levels of...

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Word of mouth good for awareness campaigns?
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Behavioural targeting 'may hinder awareness campaigns'

Category: Data | 12th Mar 2010 Companies may like to think twice before considering behavioural targeting as part of their integrated marketing campaigns as the method can prove detrimental to businesses.

Harvey Sarjant put forward this view, citing Marks and Spencer...

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Behavioural targeting 'may hinder awareness campaigns'
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Marketers seeing CRM benefits

Category: Data | 04th Dec 2009 Many marketing companies are finding value in customer relationship management (CRM) systems, a study has found.

According to the Chartered Institute of Marketing's latest Marketing Trends Survey, CRM is offering the best return on...

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Marketers seeing CRM benefits
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Young people 'can't live without the internet'

Category: Data | 14th Oct 2009 A growing number of youngsters believe they would not be able to cope without access to the internet, research has discovered.

Findings from YouthNet show 75 per cent of those between the ages of 16 and 25 could not think of life...

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Young people 'can't live without the internet'
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Internet more popular than TV, study reveals

Category: Data | 30th Sep 2009 A new study has revealed that marketers are spending more on online advertising than on TV marketing for the first time.

Conducted by the Internet Advertising Bureau and PricewaterhouseCoopers, the survey shows that online expenditure...

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Internet more popular than TV, study reveals
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eMarketer: Mobile ad spending to increase

Category: Data | 25th Sep 2009 There is likely to be a rise in the level of mobile advertising expenditure over the next five years, it has been said.

Findings from eMarketer show mobile users are becoming more sophisticated in their habits, which could give an opening...

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eMarketer: Mobile ad spending to increase
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