HS&P

If you need an account you can register here.

Close

About HS&P HS&P character

Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

Read more Read more

News tags

HS&P Creative Sector Insights Measurement

Data

Marketers seeing CRM benefits

Category: Data | 04th Dec 2009 Many marketing companies are finding value in customer relationship management (CRM) systems, a study has found.

According to the Chartered Institute of Marketing's latest Marketing Trends Survey, CRM is offering the best return on...

Read more Read more Tags: HS&P, Data
Marketers seeing CRM benefits
Share Share

Young people 'can't live without the internet'

Category: Data | 14th Oct 2009 A growing number of youngsters believe they would not be able to cope without access to the internet, research has discovered.

Findings from YouthNet show 75 per cent of those between the ages of 16 and 25 could not think of life...

Read more Read more Tags: HS&P, Data
Young people 'can't live without the internet'
Share Share

Internet more popular than TV, study reveals

Category: Data | 30th Sep 2009 A new study has revealed that marketers are spending more on online advertising than on TV marketing for the first time.

Conducted by the Internet Advertising Bureau and PricewaterhouseCoopers, the survey shows that online expenditure...

Read more Read more Tags: HS&P, Data
Internet more popular than TV, study reveals
Share Share

eMarketer: Mobile ad spending to increase

Category: Data | 25th Sep 2009 There is likely to be a rise in the level of mobile advertising expenditure over the next five years, it has been said.

Findings from eMarketer show mobile users are becoming more sophisticated in their habits, which could give an opening...

Read more Read more Tags: HS&P, Data
eMarketer: Mobile ad spending to increase
Share Share

Integrated marketing product placement would 'add to realism'

Category: Data | 23rd Sep 2009 Most consumers believe that product placement on television would add realism to programming, according to a new poll.

A survey by Brand Republic found that most viewers believe that it would add realism if it was done in a discreet way...

Read more Read more Tags: HS&P, Data
Integrated marketing product placement would 'add to realism'
Share Share

Google brand value increases, figures show

Category: Data | 21st Sep 2009 The value of the Google brand has defied the downturn by increasing 25 per cent over the last year.

This is according to an Interbrand study, which found that the value of the top 100 brands in the world had fallen for the first...

Read more Read more Tags: HS&P, Data
Google brand value increases, figures show
Share Share

Nielsen: Video streams are on the up

Category: Data | 18th Sep 2009 The use of video streams is increasing among top online brands, a study has discovered.

Conducted by Nielsen Online, the poll found that the number of unique viewers and the amount of streams they watch are up year-on-year.

It...

Read more Read more Tags: HS&P, Data
Nielsen: Video streams are on the up
Share Share

Sign-Up.to: Age groups should be targeted differently

Category: Data | 14th Sep 2009 When launching creative marketing campaigns, companies should target different age groups as best they can, it has been said.

Some demographics can be more demanding than others, noted Matt McNeil, founder of Sign-Up.to, and may need more...

Read more Read more Tags: Customer profiling
Sign-Up.to: Age groups should be targeted differently
Share Share

BoxUK: Twitter appeals more to females

Category: Data | 11th Sep 2009 There are more female users of Twitter than males, according to recent research from BoxUK.

By monitoring the activity of users, the website found that 59 per cent of Tweeting was carried out by women, compared to just 41 per cent of...

Read more Read more Tags: Customer segmentation
BoxUK: Twitter appeals more to females
Share Share

Facebook click-through rates 'highest on Tuesdays'

Category: Data | 10th Sep 2009 Businesses using Facebook for their digital marketing campaigns may benefit most from submitting their material on Tuesdays, a study has found.

Data compiled by the Vitrue Social Relationship Monitor in association with MediaPost shows...

Read more Read more Tags: Customer profiling
Facebook click-through rates 'highest on Tuesdays'
Share Share