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About HS&P HS&P character

Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

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Insights

Brand marketers after BP jobs, report suggests

Category: Insights | 23rd Jul 2010 It's unlikely to cheer BP up but a new poll has revealed that brand marketers are keen to come on board with the troubled company as its tarnished reputation now presents a true challenge for creative marketing agencies.

Compiled by EMR,...

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Brand marketers after BP jobs, report suggests
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Sunshine 'good' for creative marketing solutions

Category: Insights | 20th Jul 2010 Businesses featuring summer-related products in recent awareness campaigns are likely to have done quite well this year, as research has revealed that the sun can have an impact on the effectiveness of creative marketing...

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Sunshine 'good' for creative marketing solutions
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Green awareness campaigns 'are confusing and vague'

Category: Insights | 19th Jul 2010 A new paper from the government looking at the use of green claims on awareness campaigns has found that these creative marketing solutions often do not support such statements or provide details of what they are being compared to when they say...

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Green awareness campaigns 'are confusing and vague'
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Brits happy to pay for paper news, report reveals

Category: Insights | 01st Jul 2010 Brands worrying that newspapers will soon become a distant memory in the face of the digital revolution, thereby rendering their press-related awareness campaigns null and void, need not panic just yet.

According to the latest YouGov...

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Brits happy to pay for paper news, report reveals
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The pink pound 'could be beneficial for marketers'

Category: Insights | 30th Jun 2010 Businesses wondering how to drive their revenues up in the next year might find that directing integrated marketing campaigns at gay and lesbian people brings them untold riches.

According to UTalkMarketing, a recent Gaydar Spending and...

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The pink pound 'could be beneficial for marketers'
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Music is the food of love, report reveals

Category: Insights | 21st Jun 2010 Creative marketing services might like to note that experts believe romantic music can "prime" behaviour, as revealed in a new study.

Conducted by professionals at the University of southern Britanny and the University of southern Paris,...

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Music is the food of love, report reveals
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Shoppers want more control, research reveals

Category: Insights | 18th Jun 2010 Individuals concerned with brands' creative marketing solutions might like to take into account the fact that Brits are eager to have a greater level of control over their shopping transactions in terms of comparisons and cross-channel...

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Shoppers want more control, research reveals
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Coca-Cola scores at the World Cup

Category: Insights | 18th Jun 2010 Drinks brand Coca-Cola has won the Golden Boot at this year's World Cup and the tournament isn't even over yet.

The label has been named by Lightspeed Research as the most recognised official partner of the competition, with 31 per cent...

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Coca-Cola scores at the World Cup
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Creative marketing 'leads to economical success'

Category: Insights | 17th Jun 2010 Organisations that apply creative marketing strategies have been shown to be more successful in business.

That is if figures from IPA and Thinkbox in conjunction with the Gunn Report are anything to go by.

Statistics showed...

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Creative marketing 'leads to economical success'
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World Cup awareness campaigns 'confusing the public'

Category: Insights | 17th Jun 2010 Awareness campaigns from official sponsors of the World Cup appear to have missed their mark somewhat, as a new report has revealed that the great British public are not entirely clear just which brands are involved.

Conducted by Echo...

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World Cup awareness campaigns 'confusing the public'
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