HS&P

If you need an account you can register here.

Close

About HS&P HS&P character

Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

Read more Read more

News tags

Insights

Integrated marketing 'should target demographics differently'

Category: Insights | 09th Mar 2010 Those involved in producing integrated marketing campaigns and other promotional strategies have been advised to consider the target audiences they want to communicate with prior to making advertising decisions.

A UTalkMarketing blogger,...

Read more Read more Tags: HS&P, Insights
Integrated marketing 'should target demographics differently'
Share Share

Humorous integrated campaigns are best, survey says

Category: Insights | 03rd Mar 2010 Companies could benefit from ensuring that their integrated marketing campaigns are funny, as a new report has revealed that humorous marketing strategies are the most effective.

According to the study conducted by Harris Interactive and...

Read more Read more Tags: HS&P, Insights
Humorous integrated campaigns are best, survey says
Share Share

Fairtrade 'great' for creative marketing services

Category: Insights | 23rd Feb 2010 Some may roll their eyes and say 'there's no way that will work as a marketing technique', but the interest in all things Fairtrade from brands like Ben & Jerry's only goes to show how wrong they are.

It's a movement that is growing and...

Read more Read more Tags: HS&P, Insights
Fairtrade 'great' for creative marketing services
Share Share

Is cranking up the volume effective integrated marketing?

Category: Insights | 22nd Feb 2010 It's been two years since regulations were brought in to limit the level of noise that TV ads can be played at following complaints regarding this, but, even if this step hadn't been taken, the question remains: Is pumping up the volume a good...

Read more Read more Tags: HS&P, Insights
Is cranking up the volume effective integrated marketing?
Share Share

People want to trust retailers, says expert

Category: Insights | 12th Feb 2010 Consumers are keen to build up a relationship with the companies they purchase products from, it has been suggested.

Trust is an important part of the buying process for many people, identified Matthew Hopkinson, business development...

Read more Read more Tags: HS&P, Insights
People want to trust retailers, says expert
Share Share

Do surveys reflect consumer behaviour?

Category: Insights | 05th Feb 2010 Conclusions drawn from consumer behaviour surveys may still be very much a matter of opinion, rather than a matter of fact.

This is according to Kevin Peachey, consumer affairs reporter for BBC News, who explained that most surveys are...

Read more Read more Tags: HS&P, Insights
Do surveys reflect consumer behaviour?
Share Share

Local media trumps job centre, stats show

Category: Insights | 03rd Feb 2010 People are more likely to look for job listings in local media publications rather than head to the job centre, a poll has found.

Conducted on behalf of the Newspaper Society, the survey found that 33 per cent of respondents will open...

Read more Read more Tags: HS&P, Insights
Local media trumps job centre, stats show
Share Share

Consumers keen on going green - study

Category: Insights | 29th Jan 2010 There has been a rise in the number of consumers being environmentally aware in their everyday lives, a survey has revealed.

Conducted by Burst Media, the study discovered that 90 per cent of people incorporate some sort of...

Read more Read more Tags: HS&P, Insights
Consumers keen on going green - study
Share Share

Offline material used to search for best deals

Category: Insights | 29th Jan 2010 People are relying heavily on newspapers and magazines to get information on where to find the best bargains, a study reveals.

An Adweek Media/Harris Poll shows that 23 per cent of Americans would look to print material in search of a...

Read more Read more Tags: HS&P, Insights
Offline material used to search for best deals
Share Share

Manchester lads 'spend most time talking to their mums'

Category: Insights | 25th Jan 2010 Blokes who live in Manchester spend more time using their mobile phones to keep in contact with their mums than anyone else in the UK, new figures show.

Conducted by rightmobilephone.co.uk, the survey found that northern men are most keen...

Read more Read more Tags: HS&P, Insights
Manchester lads 'spend most time talking to their mums'
Share Share