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About HS&P HS&P character

Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

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News tags

Measurement

How do marketers monitor social media impact?

Category: Measurement | 26th Feb 2010 Those involved in social media integrated marketing campaigns have been revealed in a new report as using sources of traffic and visitors to sites as the principal way to measure the impact of these strategies.

According to the latest...

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How do marketers monitor social media impact?
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UK advertising spend looks set to improve - study

Category: Measurement | 04th Dec 2009 Advertising spend figures for the next two years have been amended upward following new research from GroupM.

The organisation has revised its prediction of a three per cent fall, instead suggesting that expenditure will remain...

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UK advertising spend looks set to improve - study
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Internet ad spending 'on the up'

Category: Measurement | 14th Oct 2009 Internet advertising spending has increased for the first time since the second quarter of 2008, according to a new report.

This was the only channel marketing segment to see an increase in budgets in the third quarter of 2009, the IPA...

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Internet ad spending 'on the up'
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4 in 10 firms 'dissatisfied with online conversion'

Category: Measurement | 14th Oct 2009 Four in ten businesses (39 per cent) are not happy with their digital marketing conversions, according to new research.

Website owners are failing to properly segment their audiences to improve their conversion, according to the...

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4 in 10 firms 'dissatisfied with online conversion'
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Tracking online media 'will allow consistency'

Category: Measurement | 05th Oct 2009 Companies which want to track the performance of their online campaigns will be able to have a more consistent approach by using measurement systems.

This is according to head of online at TCS Media Ciaran Deering, who said media buyers...

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Tracking online media 'will allow consistency'
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Social media tool launched

Category: Measurement | 28th Sep 2009 A new tool to measure the reactions to brands on social media has been launched.

PostRank Analytics uses a range of information to allow companies to see how they are being engaged with online.

Among its features is the ability...

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Social media tool launched
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Yahoo! re-launches homepage

Category: Measurement | 23rd Sep 2009 Yahoo! has improved its digital marketing presence by re-launching its web portal.

The internet giant will also allow users to integrate services into custom homepages.

This greater degree of personalisation will allow users to...

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Yahoo! re-launches homepage
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Businesses urged to reconsider banner advertising

Category: Measurement | 18th Sep 2009 Companies may not find banner advertising as effective as they think, it has been suggested.

They often appear "interrupting and obnoxious", Nicholas Carson told AdAge, which will restrict the extent to which clients engage with...

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Businesses urged to reconsider banner advertising
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Audience segmentation 'has never been higher'

Category: Measurement | 18th Sep 2009 The modern age has led audiences to be more segmented than ever, it has been suggested.

Nick Milligan, managing director at Sky Media at BSkyB, said marketing companies need to be aware that the interest of advertisers and consumers are...

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Audience segmentation 'has never been higher'
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Facebook reaches 300m users

Category: Measurement | 16th Sep 2009 Facebook has announced it is now used by 300 million people worldwide - although claims its work is far from done.

In his blog, creator Mark Zuckerberg said the social networking site needs to connect more people and should enlist...

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Facebook reaches 300m users
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