HS&P

If you need an account you can register here.

Close

About HS&P HS&P character

Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

Read more Read more

News tags

Creative HS&P Insights

Measurement

Awareness campaigns to change thanks to Facebook's location-based status updates?

Category: Measurement | 12th May 2010 Awareness campaigns using Facebook are likely to change when the social networking site rolls out its latest location-based service.

Location-based status updates by users – which will work in a similar way to Foursquare - will...

Read more Read more Tags: HS&P, Measurement
Awareness campaigns to change thanks to Facebook's location-based status updates?
Share Share

Adopting emotion tools 'could benefit integrated marketing campaigns'

Category: Measurement | 12th May 2010 Keen for that latest integrated marketing campaign to really speak to the general public but not sure how to go about ensuring complete success? Using emotion tools such as images and market research organisation TNS's Needscope system instead of...

Read more Read more Tags: HS&P, Measurement
Adopting emotion tools 'could benefit integrated marketing campaigns'
Share Share

Creative Viral Potential tool 'could help awareness campaigns'

Category: Measurement | 19th Mar 2010 It would be great if the potential success of an integrated marketing campaign could be measured before implementation, particularly as research has revealed that fewer than one in six video ads go viral.

Conducted by Millward Brown -...

Read more Read more Tags: HS&P, Measurement
Creative Viral Potential tool 'could help awareness campaigns'
Share Share

New tool launched 'to help monitor creative communications'

Category: Measurement | 10th Mar 2010 Advertising network Unanimis has introduced a new tool to help those involved in the production of digital marketing content measure the engagement and visibility of their output.

It has partnered with Alenty and now companies can monitor...

Read more Read more Tags: HS&P, Measurement
New tool launched 'to help monitor creative communications'
Share Share

How do marketers monitor social media impact?

Category: Measurement | 26th Feb 2010 Those involved in social media integrated marketing campaigns have been revealed in a new report as using sources of traffic and visitors to sites as the principal way to measure the impact of these strategies.

According to the latest...

Read more Read more Tags: HS&P, Measurement
How do marketers monitor social media impact?
Share Share

UK advertising spend looks set to improve - study

Category: Measurement | 04th Dec 2009 Advertising spend figures for the next two years have been amended upward following new research from GroupM.

The organisation has revised its prediction of a three per cent fall, instead suggesting that expenditure will remain...

Read more Read more Tags: HS&P, Measurement
UK advertising spend looks set to improve - study
Share Share

Internet ad spending 'on the up'

Category: Measurement | 14th Oct 2009 Internet advertising spending has increased for the first time since the second quarter of 2008, according to a new report.

This was the only channel marketing segment to see an increase in budgets in the third quarter of 2009, the IPA...

Read more Read more Tags: HS&P, Measurement
Internet ad spending 'on the up'
Share Share

4 in 10 firms 'dissatisfied with online conversion'

Category: Measurement | 14th Oct 2009 Four in ten businesses (39 per cent) are not happy with their digital marketing conversions, according to new research.

Website owners are failing to properly segment their audiences to improve their conversion, according to the...

Read more Read more Tags: HS&P, Measurement
4 in 10 firms 'dissatisfied with online conversion'
Share Share

Tracking online media 'will allow consistency'

Category: Measurement | 05th Oct 2009 Companies which want to track the performance of their online campaigns will be able to have a more consistent approach by using measurement systems.

This is according to head of online at TCS Media Ciaran Deering, who said media buyers...

Read more Read more Tags: HS&P, Measurement
Tracking online media 'will allow consistency'
Share Share

Social media tool launched

Category: Measurement | 28th Sep 2009 A new tool to measure the reactions to brands on social media has been launched.

PostRank Analytics uses a range of information to allow companies to see how they are being engaged with online.

Among its features is the ability...

Read more Read more Tags: HS&P, Measurement
Social media tool launched
Share Share