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About HS&P HS&P character

Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

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HS&P Insights Creative Measurement Sector

Search results: Communications Planning

IAB: Google Fast Flip could hold advertising opportunities

Category: Creative work | 16th Sep 2009 A new service from Google could help companies realise their branding power potential, it has been claimed.

Google Fast Flip is said to be an innovative product which allows people to flick through articles online in the same way they...

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IAB: Google Fast Flip could hold advertising opportunities
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Online advertising 'one option for small businesses'

Category: Creative work | 15th Sep 2009 Companies which find it difficult to finance large-scale TV advertising campaigns may find it beneficial to market themselves online, it has been said.

This is often a more cost-effective means of reaching customers, revealed Magid...

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Online advertising 'one option for small businesses'
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Top deals 'should be included in all digital advertising'

Category: Creative work | 19th Aug 2009 Digital marketing professionals are being advised to ensure that they include details of all their top deals in advertising copy.

Providing details of all offers such as discounts and vouchers has been proven to increase click-through...

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Top deals 'should be included in all digital advertising'
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Social tools 'enable consumer interaction'

Category: Creative work | 13th Aug 2009 Allowing employees to use social tools to interact with clients and potential customers can prove worthwhile, it has been stated.

Jason Falls, a social media consultant and blogger on socialmediaexplorer.com, believes they are in place to...

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Social tools 'enable consumer interaction'
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Travelodge restructures marketing management

Category: Creative work | 11th Aug 2009 A new e-commerce director has been appointed at Travelodge to enhance its marketing and sales strategies.

Charlie Herbertas - whose expertise is said to lie with refreshing brands and inspiring business growth - will take up his role...

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Travelodge restructures marketing management
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Facebook 'could offer' creative marketing opportunities

Category: Creative work | 07th Aug 2009 Retailers will increasingly turn to Facebook as a means of advertising their products, it has been suggested.

Brian Howe, chief strategy officer at Alvenda, said it is a "clear path to revenue" and it is likely that people will start to...

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Facebook 'could offer' creative marketing opportunities
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Property expert unveiled as new face of litter campaign

Category: Creative work | 06th Aug 2009 TV property expert Kirstie Allsopp has been named as the new face of the Keep Britain Tidy campaign.

She is said to have been outstanding in her application for the role, which she first expressed an interest in through her Twitter...

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Property expert unveiled as new face of litter campaign
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First retail store on Facebook launched

Category: Creative work | 03rd Aug 2009 The company 1-800-FLOWERS.COM has become the first to launch a retail store inside Facebook.

Customers can make purchases from the firm on the company's Facebook page without leaving the site and Alvenda has supplied the technology to...

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First retail store on Facebook launched
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Marketers 'missing out on social media'

Category: Creative work | 31st Jul 2009 Marketers are not embracing social media as just three per cent are exploring channels like blogging and microblogging with tools such as Twitter, research has revealed.

Econsultancy has reported on an Emailvision survey of 102 companies...

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Marketers 'missing out on social media'
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Microsoft to power Yahoo! search

Category: Creative work | 30th Jul 2009 Microsoft is to power Yahoo! search as part of a new deal between the two organisations.

Yahoo will also become the exclusive worldwide relationship sales force for both firms' premium search advertisers, which could excite those involved...

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Microsoft to power Yahoo! search
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