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About HS&P HS&P character

Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

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HS&P Creative Insights

Search results: Creative Marketing

Should creative marketing focus on outdoor companies?

Category: Creative work | 15th Sep 2009 The growth of the outdoor market over the last few years suggests it could prove a lucrative platform for marketing companies, it has been said.

Rob Atkinson, managing director at Clear Channel Outdoor, revealed how the sector has enjoyed...

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Should creative marketing focus on outdoor companies?
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Aviva launches new creative marketing campaign

Category: Creative work | 10th Sep 2009 Aviva is set to launch a new creative marketing campaign combined with a competition to advertise the importance of adviser careers.

Working under the title of Moments that Matter, the campaign will be rolled out from September 14th and...

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Aviva launches new creative marketing campaign
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Creative marketing 'much like online dating'

Category: Creative work | 08th Sep 2009 The responsiveness of people to online dating messages can teach companies about their creative marketing techniques, it is claimed.

Citing a report from OKCupid, Meghan Keane told econsultancy.com that just because a person is open to a...

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Creative marketing 'much like online dating'
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Top banks enlist creative marketing services

Category: Creative work | 04th Sep 2009 Clydesdale and Yorkshire banks have taken on the expertise of creating marketing services to raise awareness of their Signature current account.

As a result, a 30-second TV marketing campaign has been created and runs under the title...

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Top banks enlist creative marketing services
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BA to air first TV campaign in two years

Category: Creative work | 03rd Sep 2009 A new creative marketing campaign is to be launched on TV by British Airways (BA) - the first from the airline in two years.

Nine advertisements will be run in total, with the first set to hit the screens on Monday (September 7th) and is...

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BA to air first TV campaign in two years
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Stars drafted in for social worker campaign

Category: Creative work | 01st Sep 2009 A host of celebrities have lent their faces to a new marketing campaign, aimed at getting people interested in jobs in social work.

Among them is Goldie, who uses the advertisements to pay tribute to the social workers which helped him...

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Stars drafted in for social worker campaign
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Apple joins forces with charity for awareness campaign

Category: Creative work | 27th Aug 2009 The Snow Leopard Trust has linked up with the Apple Specialist Marketing Co-op to raise awareness of its cause.

People will be able to make donations to the charity through their local Apple specialist or can adopt a cub at a reduced...

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Apple joins forces with charity for awareness campaign
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Online advertising 'as effective as TV'

Category: Creative work | 19th Aug 2009 Online advertising is at least as effective as television advertising for driving sales in consumer packaged goods, a new study has found.

Research from comScore and dunnhumbyUSA revealed that a 12-week online advertising campaign...

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Online advertising 'as effective as TV'
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Business start-ups 'must spend wisely on creative marketing'

Category: Creative work | 17th Aug 2009 When launching a new business venture, entrepreneurs should get their initial outlay on creative marketing campaigns right, it is advised.

Spending wisely on an agency can make a real difference to the future prospects of the business,...

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Business start-ups 'must spend wisely on creative marketing'
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Domino's looks to digital marketing campaigns

Category: Creative work | 13th Aug 2009 Pizza company Domino's has revealed it is to look into digital marketing campaigns to boost the number of people it reaches.

Robin Auld, Domino's sales and marketing director, told Marketing Direct Magazine that several new campaigns are...

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Domino's looks to digital marketing campaigns
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