Category: Insights | 16th Sep 2009 People are still making purchases online despite the problems in the wider economy, it has been suggested.

A recent poll from eMarketer shows that 72.5 per cent of all UK internet users will make one online purchase this year - a figure...

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Category: Insights | 15th Sep 2009 People are turning to websites in order to find the best deal during the recession, it has been claimed.

Chris Rourke wrote in his blog for E-consultancy that with savings on the increase and value brands flourishing, the internet is a...

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Category: Insights | 14th Sep 2009

The increasing uptake of broadband is driving interest in internet marketing, it has been claimed.

Of all internet connections, 94 per cent are broadband, revealed Nicki Lynus, head of research at the Internet Advertising Bureau...

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Category: Insights | 09th Sep 2009 There is an ever-growing trend for watching TV online in US households, research has found.

Conducted by the Conference Board and TNS, the study showed nearly 80 per cent of people use the internet on a daily basis to catch up on...

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Category: Insights | 09th Sep 2009 It is yet to be seen what levels of potential will be unlocked as 3D services become more popular, it has been suggested.

Sarah Carroll, director at Futuresource Consulting, told Media Week that people are starting to open up to 3D...

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Category: Insights | 04th Sep 2009 There are various ways in which 11 to 16-year-olds are connecting to the internet, an Ofcom study has found.

Just over ten per cent of those questioned said they had used mobile handsets to access the internet, with 80 per cent of them...

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Category: Insights | 02nd Sep 2009

Companies which opt for direct marketing strategies may not be getting through to their customers as well as they had hoped.

This is the conclusion of a recent study from KDB, which indicated the need for companies to be savvier...

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Category: Insights | 01st Sep 2009 Companies with an online presence should be aware that customer conversations taking place on social media websites can have a major impact on consumer behaviour, it has been stressed.

An Australian poll commissioned by RightNoe...

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Category: Insights | 28th Aug 2009 Many business to business (B2B) companies are aware of social media sites but are not using them to their full potential, it has been said.

Equation Research found that a fifth (21 per cent) of companies have no intention of using the...

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Category: Insights | 14th Aug 2009 Companies which have invested in online time spend are finding they receive more web traffic, a survey has found.

In news which may interest those considering integrated marketing campaigns, Hitwise found that entertainment sites and...

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