HS&P

If you need an account you can register here.

Close

About HS&P HS&P character

Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

Read more Read more

News tags

HS&P Creative Insights

Search results: Customer profiling

Sign-Up.to: Age groups should be targeted differently

Category: Data | 14th Sep 2009 When launching creative marketing campaigns, companies should target different age groups as best they can, it has been said.

Some demographics can be more demanding than others, noted Matt McNeil, founder of Sign-Up.to, and may need more...

Read more Read more Tags: Customer profiling
Sign-Up.to: Age groups should be targeted differently
Share Share

Facebook click-through rates 'highest on Tuesdays'

Category: Data | 10th Sep 2009 Businesses using Facebook for their digital marketing campaigns may benefit most from submitting their material on Tuesdays, a study has found.

Data compiled by the Vitrue Social Relationship Monitor in association with MediaPost shows...

Read more Read more Tags: Customer profiling
Facebook click-through rates 'highest on Tuesdays'
Share Share

Older people 'could be motivated' by online trends

Category: Data | 07th Sep 2009 Older people may start to use the internet when they realise they are missing out on deals, it has been suggested.

With younger generations being able to access cheaper insurance and suchlike, older people will feel they need to get in on...

Read more Read more Tags: Customer profiling
Older people 'could be motivated' by online trends
Share Share

TNS, NDS 'to give greater insight' into viewing habits

Category: Data | 04th Sep 2009 TNS Media Research and NDS have revealed an improvement to their TV audience measurement offering.

The claim they will be able to identify individual viewers in their homes after a panel of people agreed to have their habits...

Read more Read more Tags: Customer profiling
TNS, NDS 'to give greater insight' into viewing habits
Share Share

Celebrities 'attracting youngsters to Twitter'

Category: Data | 03rd Sep 2009 Twitter's surge of appeal among youngsters is down to its celebrity following, a brand new study has found.

The increased interest has particularly been seen over the last six months, before which 12 to 24-year-olds were underrepresented...

Read more Read more Tags: Customer profiling
Celebrities 'attracting youngsters to Twitter'
Share Share

Firms 'need to be selective' with emailing marketing campaigns

Category: Data | 28th Aug 2009 Companies which opt to use email as a means of marketing need to make sure they are selective with their distribution.

This is the opinion of technical director of dotCommerce Simon Bird, who believes it is crucial for firms to compile...

Read more Read more Tags: Customer profiling
Firms 'need to be selective' with emailing marketing campaigns
Share Share

Ecommerce 'effective' for channel marketing

Category: Data | 24th Aug 2009 Companies are still demanding ecommerce sites for their channel marketing efforts, it has been said.

It is no longer perceived as expensive unlike in the past, noted Simon Bird, technical director at dotCommerce.

"There are so...

Read more Read more Tags: Customer profiling
Ecommerce 'effective' for channel marketing
Share Share

Discount voucher searches 'on the up'

Category: Data | 18th Aug 2009 Digital marketing professionals are being urged to utilise discount vouchers in their creative campaigns, as new figures reveal the popularity of the coupons in online searches.

UK internet searches for discount vouchers have increased by...

Read more Read more Tags: Customer profiling, Measurement of Marketing communications
Discount voucher searches 'on the up'
Share Share

Marketing spend 'defies recession'

Category: Data | 14th Aug 2009 Many small businesses are intending on increasing their expenditure on marketing despite the recession, a survey has found.

Data from YouGov found that 31 per cent of small firms are set to invest more in marketing and seven per cent...

Read more Read more Tags: Customer profiling
Marketing spend 'defies recession'
Share Share

Social commerce 'the future of online shopping'

Category: Data | 30th Jul 2009 Social commerce is the future of online shopping as people are strongly influenced by social media and Web 2.0 technologies, a new report has suggested.

A survey from Hill & Knowlton's Future of Commerce report revealed that 27 per cent...

Read more Read more Tags: Customer segmentation, Customer profiling
Social commerce 'the future of online shopping'
Share Share