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Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

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Search results: Customer segmentation

BoxUK: Twitter appeals more to females

Category: Data | 11th Sep 2009 There are more female users of Twitter than males, according to recent research from BoxUK.

By monitoring the activity of users, the website found that 59 per cent of Tweeting was carried out by women, compared to just 41 per cent of...

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BoxUK: Twitter appeals more to females
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Marketing efforts 'shifting online'

Category: Data | 27th Aug 2009 The recession has caused marketing efforts to shift online spaces, it has been suggested.

Mike Hughes, director-general of ISBA, believes there has been some growth over the last few years, although this looks set to...

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Marketing efforts 'shifting online'
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Integrated marketing campaigns most effective, study shows

Category: Data | 21st Aug 2009 Advertisements which are incorporated into the main content of a website are most effective, it has been found.

Dynamic Logic found that half banners and rectangles generate more interest than advertisements which frame the...

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Integrated marketing campaigns most effective, study shows
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Faster broadband 'will not change TV viewing habits'

Category: Data | 11th Aug 2009 UK consumers would not opt to watch more TV on their computers if provided with a faster broadband connection, a study has found.

Commissioned by Deloitte and YouGov, the survey found this would be the case for 53 per cent of people,...

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Faster broadband 'will not change TV viewing habits'
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Social commerce 'the future of online shopping'

Category: Data | 30th Jul 2009 Social commerce is the future of online shopping as people are strongly influenced by social media and Web 2.0 technologies, a new report has suggested.

A survey from Hill & Knowlton's Future of Commerce report revealed that 27 per cent...

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Social commerce 'the future of online shopping'
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Over 55s 'likely to dominate online travel bookings'

Category: Data | 29th Jul 2009 The online travel industry is likely to become increasingly dominated by adults aged 55-years-old and over, it has been claimed.

This is because they are now just as confident as younger generations when it comes to shopping on the...

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Over 55s 'likely to dominate online travel bookings'
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All age groups 'involved in social networking'

Category: Data | 20th Jul 2009 All age groups are now partaking in social networking as 80 per cent of the overall UK online population visited a site in the category in May, figures have revealed.

Data from comScore revealed that penetration was highest among 25-34...

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All age groups 'involved in social networking'
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Brit households 'spending two hours a week' on social networking

Category: Data | 17th Jul 2009 Nearly three-quarters of households spend more than ten hours every week on the internet, with three hours a week spent emailing and two hours on social networking, research has suggested.

A study from uSwitch.com has indicated that more...

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Brit households 'spending two hours a week' on social networking
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Nielsen: Brand sponsorship sees biggest increase in levels of trust

Category: Data | 09th Jul 2009 Brand sponsorship has seen the greatest increase in levels of trust in advertising in the Nielsen Global Online Consumer Survey.

It rose from 49 per cent of internet consumers in April 2007 to 64 percent in the same month in 2009,...

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Nielsen: Brand sponsorship sees biggest increase in levels of trust
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Consumers 'look to acquaintances' for ads to trust in

Category: Data | 08th Jul 2009 The world's most trusted forms of advertising are recommendations by personal acquaintances and opinions posted by consumers online, according to new research.

A Nielsen Global Online Consumer Survey of more than 25,000 internet consumers...

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Consumers 'look to acquaintances' for ads to trust in
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