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Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

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Search results: General marketing

Miller Homes launches first Scottish TV marketing campaign

Category: Sector focus | 02nd Sep 2009 Miller Homes has introduced its first TV marketing campaign for the Scottish market, in a bid to improve confidence in the property market.

The developer will focus on its affordable properties, including the way in which customers can...

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Miller Homes launches first Scottish TV marketing campaign
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Hawaii launches marketing campaign

Category: Sector focus | 28th Aug 2009 The mayors of Hawaii have revealed how he will use various marketing channels to promote the island's tourism industry.

Hawaii: A Thousand Reasons to Smile will begin on September 1st and has been organised by the Hawaii Visitors and...

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Hawaii launches marketing campaign
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HS&P awarded Sony contract

Category: Sector focus | 21st Aug 2009 The retail brief for Sony's Consumer Electronics Division has been awarded to HS&P.

It will be responsible for launching Live & Breathe London and shall be expected to formulate a new consumer retail experience.

HS&P is to work...

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HS&P awarded Sony contract
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VisitBritain names new chief of marketing

Category: Sector focus | 24th Jul 2009 The new chief of marketing has been named for Visit Britain, with Laurence Bresh taking on the role.

After stepping down from his role as regional director for Europe, he will replace Michael Bedingfield in the marketing director...

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VisitBritain names new chief of marketing
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Marketers 'not seeing online benefits' of inserts

Category: Sector focus | 24th Jul 2009 Many retailers are not recognising the positive effect magazine and newspaper inserts are having on their online activity, one organisation stated.

After carrying out a survey into the effectiveness of inserts, the Direct Marketing...

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Marketers 'not seeing online benefits' of inserts
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Carex launches healthy habits marketing campaign

Category: Sector focus | 23rd Jul 2009 Carex has launched a new campaign encouraging people to protect themselves against swine flu by washing their hands.

The company has launched its Healthy Habits campaign backed by family doctor and parenting book author Dr Carol...

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Carex launches healthy habits marketing campaign
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Expert: Define qualified lead before embarking on campaign

Category: Sector focus | 21st Jul 2009 Marketing professionals should ensure they agree on the definition of a qualified lead with their sales team before embarking on a campaign, one expert stated.

Stephan Dietrich, president of Neolane, wrote on his blog for B2B that the...

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Expert: Define qualified lead before embarking on campaign
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Most effective ad for short-form online video named

Category: Sector focus | 17th Jul 2009 The most effective and audience-friendly ad product for short-form online video is a five-second pre-roll combined with a ten-second lower 1/3 ad unit, it has been claimed.

This is according to a new study by MTV Networks named Project...

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Most effective ad for short-form online video named
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Marketers 'pleased with mobile in downturn'

Category: Sector focus | 14th Jul 2009 Mobile advertisers and marketers have been pleased with the performance of the platform during the economic downturn, it has been suggested.

They made this opinion evident at the IAB Marketplace: Mobile, according to Meghan Keane, writing...

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Marketers 'pleased with mobile in downturn'
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UK internet advertising set for growth

Category: Sector focus | 16th Jun 2009 UK internet advertising will grow to make up 36 per cent of all advertising by 2013, according to research.

This is according to figures from PricewaterhouseCoopers (PwC), which also predicted that the UK internet access market will...

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UK internet advertising set for growth
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