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About HS&P HS&P character

Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

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Search results: Measurement of Marketing communications

Facebook reaches 300m users

Category: Measurement | 16th Sep 2009 Facebook has announced it is now used by 300 million people worldwide - although claims its work is far from done.

In his blog, creator Mark Zuckerberg said the social networking site needs to connect more people and should enlist...

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Facebook reaches 300m users
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Online video said to help boost SEO

Category: Measurement | 11th Sep 2009 Companies can maximise their search engine optimisation by integrating video content into their websites, it has been claimed.

Placing text descriptions next to videos can help them rank highly on search engines, said Rachel Hawkes,...

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Online video said to help boost SEO
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Firms urged to use BlackBerrys to their full potential

Category: Measurement | 09th Sep 2009 There is great marketing potential to be found in BlackBerry devices, it has been suggested.

Figures from Bango show three times more people use BlackBerrys to browse the internet than iPhones, which the company believes is due to their...

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Firms urged to use BlackBerrys to their full potential
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Email marketing 'provides a targeted solution'

Category: Measurement | 08th Sep 2009 Companies which take on email marketing are able to make sure they target their audience effectively, it has been said.

They are able to have control over timing and accuracy, noted managing director at Epsilon International Ian Hitt, who...

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Email marketing 'provides a targeted solution'
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Retailers 'pay due attention' in email marketing campaigns

Category: Measurement | 01st Sep 2009 Many retailers are successful with their email marketing campaigns because they pay attention to their level of performance.

This is according to founder of Sign-Up.to Matt McNeil, who said they generally have an advantage over other...

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Retailers 'pay due attention' in email marketing campaigns
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Google Adwords 'an effective marketing tool'

Category: Measurement | 27th Aug 2009 People wanting to advertise should make sure of Google Adwords, it has been suggested.

According to Steve Evans, three-quarters of job seekers use Google as their first port of call when it comes to looking for a new...

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Google Adwords 'an effective marketing tool'
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SMEs 'could find emarketing is crucial to successful campaigns'

Category: Measurement | 20th Aug 2009 Using emarketing methods can help small and medium-sized enterprises (SMEs) set themselves up for the long-term, it has been said.

Smaller firms in particular may find they are able to put together successful campaigns which provide good...

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SMEs 'could find emarketing is crucial to successful campaigns'
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Discount voucher searches 'on the up'

Category: Data | 18th Aug 2009 Digital marketing professionals are being urged to utilise discount vouchers in their creative campaigns, as new figures reveal the popularity of the coupons in online searches.

UK internet searches for discount vouchers have increased by...

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Discount voucher searches 'on the up'
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Facebook exposes companies 'to a wider audience'

Category: Measurement | 13th Aug 2009 Using Facebook as a creative marketing tool can help a brand reach a wider audience, it has been suggested.

Tim Gibbon, director at Elemental Communications, said it enables them to put messages across to potential customers they would...

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Facebook exposes companies 'to a wider audience'
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IPA: Value of marketing needs promotion

Category: Measurement | 12th Aug 2009 More needs to be done to promote the value of marketing during the economic downturn, a report from the Institute of Practitioners in Advertising (IPA) has discovered.

Companies are failing to make information available on why their...

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IPA: Value of marketing needs promotion
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