HS&P

If you need an account you can register here.

Close

About HS&P HS&P character

Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

Read more Read more

News tags

HS&P Creative Insights

Search results: Most Effective

Comparison sites 'cashing in' on creative marketing

Category: Creative work | 26th Aug 2009 A number of price comparison sites are looking to emulate the success of one company's creative marketing campaign, it has been suggested.

The cult following of Aleksandr Orlov - the fictional meerkat which fronts Comparethemarket.com -...

Read more Read more Tags: Most Effective
Comparison sites 'cashing in' on creative marketing
Share Share

Online advertising 'as effective as TV'

Category: Creative work | 19th Aug 2009 Online advertising is at least as effective as television advertising for driving sales in consumer packaged goods, a new study has found.

Research from comScore and dunnhumbyUSA revealed that a 12-week online advertising campaign...

Read more Read more Tags: Creative Marketing, Most Effective
Online advertising 'as effective as TV'
Share Share

Top deals 'should be included in all digital advertising'

Category: Creative work | 19th Aug 2009 Digital marketing professionals are being advised to ensure that they include details of all their top deals in advertising copy.

Providing details of all offers such as discounts and vouchers has been proven to increase click-through...

Read more Read more Tags: Communications Planning, Most Effective
Top deals 'should be included in all digital advertising'
Share Share

Mornflake looks to public for video ads

Category: Creative work | 26th Jun 2009 Mornflake is inviting people to make their own creative marketing video advertisement for the cereal brand.

A prize of £15,000 will go to the winner, while the company - which has been in business for more than 300 years - is...

Read more Read more Tags: Most creative, Most Effective
Mornflake looks to public for video ads
Share Share

Co-operative wins award for media website

Category: Creative work | 24th Jun 2009 The Co-operative Group has been given the Business Initiative of the Year award at the Grocer Gold Awards for its media website.

Having been launched in July last year, the website allows third parties to communicate with Co-operative...

Read more Read more Tags: Most Effective
Co-operative wins award for media website
Share Share

Highways Agency campaign receives ISP award

Category: Creative work | 12th Jun 2009 The Highways Agency has been given a gold accolade at the Institute of Sales Promotion (ISP) Awards for one of its advertising campaigns.

It received the award for its Don't Be That Guy campaign, which strategically placed communications...

Read more Read more Tags: Most Effective
Highways Agency campaign receives ISP award
Share Share

Using sex in ads 'can be slippery task'

Category: Creative work | 26th May 2009 Using sex effectively in an advertising campaign can be more difficult than it seems, it has been suggested.

For more mass-market products, sex should be seen as "cheeky" instead of "erotic", according to Lucy Barrett, writing for the...

Read more Read more Tags: Most Effective
Using sex in ads 'can be slippery task'
Share Share

Microsoft's ad campaign paying off?

Category: Creative work | 21st May 2009 Microsoft's PC adverts appear to be going some way to counteract some of the damage done by Apple's ad campaign, according to a new report from BrandIndex.

Daily interviews of 5,000 people were undertaken by BrandIndex since the start of...

Read more Read more Tags: Most Effective
Microsoft's ad campaign paying off?
Share Share

A good story 'can help reach out to media'

Category: Creative work | 07th Apr 2009 Having a good story to tell is one way to help a company maximise its media outreach, it has been suggested.

According to Patricio Robles, writing for digital marketing site Econsultancy, people do not like to hear about products but they...

Read more Read more Tags: Most Effective
A good story 'can help reach out to media'
Share Share

Apple's green credentials praised

Category: Creative work | 01st Apr 2009 Apple has been praised by Greenpeace for its marketing of more environmentally-aware products.

The company was given credit by Greenpeace's Guide to Greener Electronics, which is now in its 11th edition.

Apple was praised as...

Read more Read more Tags: Most Effective
Apple's green credentials praised
Share Share