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About HS&P HS&P character

Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

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Trends

Brands 'may be failing to engage with customers'

Category: Trends | 11th Sep 2009 Brands need to make sure they allow their customers to be in control in order to understand their behaviour, a study has found.

The Customer Engagement Survey from Targetbase Claydon Heeley found that targeted marketing campaigns are...

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Brands 'may be failing to engage with customers'
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IAB notes rise in online advertising

Category: Trends | 25th Aug 2009 Last year saw a rise in the popularity of online advertising, figures from the Internet Advertising Bureau (IAM) have shown.

In 2010, the group anticipated that online advertising spend will grow by 6.5 per cent, with search-based...

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IAB notes rise in online advertising
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Digital marketing 'surpasses traditional media'

Category: Trends | 21st Aug 2009 The penetration of both digital and online media has exceeded that of traditional methods for the first time, a study has found.

Figures from the BIA/Kelsey's Local Commerce Monitor study show it has increased from a 73 per cent rate of...

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Digital marketing 'surpasses traditional media'
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TV advertising 'effective at reaching large audiences'

Category: Trends | 20th Aug 2009 Television remains an effective means of getting a message across to a large number of people, it has been suggested.

Eva Berg-Winters, senior manager at PricewaterhouseCoopers, believes it is also a relatively cheap option for those who...

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TV advertising 'effective at reaching large audiences'
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Video is a 'valuable' marketing tool

Category: Trends | 14th Aug 2009 Using video can prove to be a great way of driving both awareness and sales, it has been said.

Chief executive officer at Modera Siim Vips revealed how products and services can be communicated through this digital marketing...

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Video is a 'valuable' marketing tool
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Emarketer: Digital marketing set to grow

Category: Trends | 11th Aug 2009 Online video advertising is likely to grow over the next four years, a study has suggested.

By 2013, eMarketer believes expenditure on online video will account for 11 per cent of the total outlay, showing a steady growth.

"As...

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Emarketer: Digital marketing set to grow
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Ofcom: Britons still favour communications

Category: Trends | 07th Aug 2009 People are still investing time and money in communications despite the recession, it has been said.

Ofcom's Communications Market Report discovered that 47 per cent of people would rather cut back on going out to dinner then sacrifice...

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Ofcom: Britons still favour communications
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Marketing spend 'helped Unilever upturn'

Category: Trends | 06th Aug 2009 Unexpected increases in volume growth for Unilever have been partly owed to its additional investment in marketing spend.

The 4.1 per cent rise in underlying sales in the second quarter was also due to the demand for its ice cream...

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Marketing spend 'helped Unilever upturn'
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UK digital marketing urged to improve clarity

Category: Trends | 05th Aug 2009 The country's digital marketing companies need to be clearer in the messages they deliver, it has been suggested.

Christophe Asselin, group marketing and content director for ad:tech, told Mobile Marketing Magazine that some companies...

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UK digital marketing urged to improve clarity
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PPC marketing 'can be cheap with keyword niches'

Category: Trends | 03rd Aug 2009 Pay per click (PPC) marketing can be cheap as sometimes keyword niches can be found with low top bid prices, it has been suggested.

Robert Dick, Seattle internet examiner for examiner.com, said that PPC is also flexible as businesses can...

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PPC marketing 'can be cheap with keyword niches'
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