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Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

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Measurement

Yahoo! re-launches homepage

Category: Measurement | 23rd Sep 2009 Yahoo! has improved its digital marketing presence by re-launching its web portal.

The internet giant will also allow users to integrate services into custom homepages.

This greater degree of personalisation will allow users to...

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Yahoo! re-launches homepage
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Businesses urged to reconsider banner advertising

Category: Measurement | 18th Sep 2009 Companies may not find banner advertising as effective as they think, it has been suggested.

They often appear "interrupting and obnoxious", Nicholas Carson told AdAge, which will restrict the extent to which clients engage with...

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Businesses urged to reconsider banner advertising
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Audience segmentation 'has never been higher'

Category: Measurement | 18th Sep 2009 The modern age has led audiences to be more segmented than ever, it has been suggested.

Nick Milligan, managing director at Sky Media at BSkyB, said marketing companies need to be aware that the interest of advertisers and consumers are...

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Audience segmentation 'has never been higher'
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Facebook reaches 300m users

Category: Measurement | 16th Sep 2009 Facebook has announced it is now used by 300 million people worldwide - although claims its work is far from done.

In his blog, creator Mark Zuckerberg said the social networking site needs to connect more people and should enlist...

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Facebook reaches 300m users
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Online video said to help boost SEO

Category: Measurement | 11th Sep 2009 Companies can maximise their search engine optimisation by integrating video content into their websites, it has been claimed.

Placing text descriptions next to videos can help them rank highly on search engines, said Rachel Hawkes,...

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Online video said to help boost SEO
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Firms urged to use BlackBerrys to their full potential

Category: Measurement | 09th Sep 2009 There is great marketing potential to be found in BlackBerry devices, it has been suggested.

Figures from Bango show three times more people use BlackBerrys to browse the internet than iPhones, which the company believes is due to their...

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Firms urged to use BlackBerrys to their full potential
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Email marketing 'provides a targeted solution'

Category: Measurement | 08th Sep 2009 Companies which take on email marketing are able to make sure they target their audience effectively, it has been said.

They are able to have control over timing and accuracy, noted managing director at Epsilon International Ian Hitt, who...

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Email marketing 'provides a targeted solution'
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Retailers 'pay due attention' in email marketing campaigns

Category: Measurement | 01st Sep 2009 Many retailers are successful with their email marketing campaigns because they pay attention to their level of performance.

This is according to founder of Sign-Up.to Matt McNeil, who said they generally have an advantage over other...

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Retailers 'pay due attention' in email marketing campaigns
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Google Adwords 'an effective marketing tool'

Category: Measurement | 27th Aug 2009 People wanting to advertise should make sure of Google Adwords, it has been suggested.

According to Steve Evans, three-quarters of job seekers use Google as their first port of call when it comes to looking for a new...

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Google Adwords 'an effective marketing tool'
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SMEs 'could find emarketing is crucial to successful campaigns'

Category: Measurement | 20th Aug 2009 Using emarketing methods can help small and medium-sized enterprises (SMEs) set themselves up for the long-term, it has been said.

Smaller firms in particular may find they are able to put together successful campaigns which provide good...

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SMEs 'could find emarketing is crucial to successful campaigns'
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