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Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

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Search results: Customer segmentation

UK internet users view 971 million online display ads in April

Category: Data | 07th Jul 2009 A total of 21.8 million UK internet users viewed 971 million online display ads on multimedia sites in April, according to the newly-launched comScore Ad Metrix.

Meanwhile, 35.4 million UK internet users saw some kind of display...

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UK internet users view 971 million online display ads in April
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Wimbledon attracts record BBC website visits

Category: Data | 07th Jul 2009 More users than ever went on to the BBC website to watch the 2009 Wimbledon Championships.

The BBC Sport website experienced a record-breaking 2.1 million requests for Centre Court coverage to watch the Andy Murray against Andy Roddick...

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Wimbledon attracts record BBC website visits
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Over half of Americans 'interested' by ads

Category: Data | 25th Jun 2009 Over half of Americans (55 per cent) feel that current advertising is interesting, compared to 41 per cent who do not believe it is, research has suggested.

This could influence creative marketing executives here in the UK looking to...

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Over half of Americans 'interested' by ads
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EIAA: Rise in use of multiple media channels in Europe

Category: Data | 12th Jun 2009 There has been a significant rise in the number of people choosing to consume different media simultaneously, according to research.

TV and internet media multi-tasking has grown rapidly, rising by 38 per cent since 2006 and 22 per cent...

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EIAA: Rise in use of multiple media channels in Europe
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LBS users 'valuable for marketers'

Category: Creative work | 03rd Jun 2009 Marketing experts are being advised to target users of location-based services (LBS) - applications developed for wireless devices that use GPS, Wi-Fi or cellular radio signals.

Those who use these applications, which include offerings...

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LBS users 'valuable for marketers'
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Mobile advertising 'driven by smartphone ad formats'

Category: Data | 15th May 2009 Mobile advertising is being driven by new ad formats on smartphones in the US, research has suggested.

This trend could be seen over here in the UK what with smartphones being bought up by consumers, while the Mobile Advertising Report...

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Mobile advertising 'driven by smartphone ad formats'
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Emailing and social networking 'most used applications for mobile internet users'

Category: Data | 14th May 2009 Over half of people using mobile internet are using it mainly for emailing and social networking, it has been reported.

A poll of over 1,100 online users between February and April from user experience consultancy Webcredible has revealed...

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Emailing and social networking 'most used applications for mobile internet users'
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comScore: 15.9m UK users visited newspaper website in March

Category: Data | 14th May 2009 A total of 15.9 million people in the UK went on a newspaper website in March, figures have shown.

This accounts for a 43 per cent reach of the UK's online population, while the Sun Online was the most popular online newspaper site,...

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comScore: 15.9m UK users visited newspaper website in March
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Top ten UK used web brands gain more overall time share

Category: Data | 14th May 2009 The ten web brands that Britons spend the most time on accounted for 45.1 per cent of overall UK internet time, research has revealed.

According to Nielsen Online, this figure was up from less than 42 per cent recorded in the same month...

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Top ten UK used web brands gain more overall time share
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'Swine flu' searches spike

Category: Data | 06th May 2009 UK online searches for "swine flu" went up 58-fold last week, according to Robin Goad of Hitwise.

In news that could interest those digital advertisers concerned with search engine optimization, Mr Goad revealed that the phrase was...

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'Swine flu' searches spike
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