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Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

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Search results: Measurement of Marketing communications

Brands 'move towards' mobile marketing

Category: Measurement | 12th Aug 2009 Big brands are using mobile marketing as a way of putting information across to their customers, it has been said.

Consumers like to feel as though they are in charge, an article for Ad Age states, which was recently demonstrated by...

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Brands 'move towards' mobile marketing
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Around one-third of brands on Twitter 'have no impact'

Category: Measurement | 31st Jul 2009 Around one-third of brands using Twitter as a PR and marketing tool have nearly no impact at all on their audience, research has indicated.

A study from immediate future, entitled The Truth about Twitter, revealed that a third of the...

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Around one-third of brands on Twitter 'have no impact'
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UK email marketing deliverability 'higher than US'

Category: Measurement | 23rd Jul 2009 The UK email marketing sector is outperforming its Canadian and US counterparts in the deliverability of its campaigns, new research shows,

Figures from the Return Path Deliverability benchmark report state that deliverability of email...

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UK email marketing deliverability 'higher than US'
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Expert: Email marketing's effectiveness has been proven

Category: Measurement | 22nd Jul 2009 The effectiveness of email marketing has been proved, but some companies are still concerned about deliverability, one expert stated.

Steve Adams, vice president of marketing for Campaigner, which provided 101 Tips for Getting Started...

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Expert: Email marketing's effectiveness has been proven
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Over a third of north-west SMBs 'not investing in SEM'

Category: Measurement | 17th Jul 2009 More than one-third (35 per cent) of top small and medium-sized businesses in the north-west have not invested in search engine marketing (SEM), according to research.

A Search CL5 study revealed that 50 per cent of more than 200 top SMBs...

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Over a third of north-west SMBs 'not investing in SEM'
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Social networking ad spend 'will shoot up' in 2010

Category: Measurement | 14th Jul 2009 Global social networking advertising spend will "shoot up" next year, going up by an estimated 18 per cent, it has been projected.

According to senior analyst at eMarketer Debra Aho Williamson, the company believes that advertising spend...

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Social networking ad spend 'will shoot up' in 2010
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IPA: Marketing spend decline rate eases

Category: Measurement | 13th Jul 2009 The rate of decline in marketing spend has eased for the second consecutive month, according to the IPA's latest Bellwether survey.

This was associated with an improvement in business confidence, the IPA said, as one in three companies...

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IPA: Marketing spend decline rate eases
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Internet ad's measurability 'makes it easier to monitor campaigns'

Category: Measurement | 10th Jul 2009 Internet advertising's measurability makes it considerably simpler for businesses to monitor if they have successful campaigns or not, it has been suggested.

Online advertising has appealed to businesses in the past because of its...

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Internet ad's measurability 'makes it easier to monitor campaigns'
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Mobile display ads 'can improve brand awareness'

Category: Measurement | 02nd Jul 2009 Mobile display advertising can heighten brand awareness and recognition, according to a study.

Research from the Internet Advertising Bureau (IAB) and Brand Driver, in conjunction with Kit Kat, used a sample of 600 mobile internet users...

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Mobile display ads 'can improve brand awareness'
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Press 'attracts most ad spend' in 2008

Category: Measurement | 30th Jun 2009 The press remained the largest medium in terms of attracting advertising spend in 2008, according to new figures.

According to data from the Advertising Association's Advertising Statistics Yearbook 2009, the press attracted 37 per cent...

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Press 'attracts most ad spend' in 2008
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