Category: Measurement | 30th Jun 2009

The press remained the largest medium in terms of attracting advertising spend in 2008, according to new figures.

According to data from the Advertising Association's Advertising Statistics Yearbook 2009, the press attracted 37 per cent of advertising expenditure, while TV took 24 per cent.

The statistics also showed that the internet was the third-biggest medium last year, gaining just more than 19 per cent of expenditure, compared to 11 per cent that went on direct mail and 5.5 per cent on outdoor and transport marketing.

Cinema accounted for 1.1 per cent of advertising outgoings and radio for 2.6 per cent.

The internet and cinema platforms experienced growth in 2008, going up 19.1 per cent and one per cent respectively.

All other media, however, declined in the difficult economic environment.

The Advertising Association, a federation of trade bodies, is a non-profit making organisation that seeks to represent interests of the diverse UK advertising industry.

At HS&P we're obsessed by measurement and proving the value of our work. So much so that we're happy to be paid by our results.

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