Category: Creative work | 01st Jul 2009

Companies looking to use email marketing for the Christmas period should start by figuring out what they want to do with their campaign and pre-plan, it has been claimed.

Those using email for a creative marketing initiative should look into what has and has not worked in previous efforts and pick up on any design elements that have proved effective, according to Luc Vezina, in an article for DMNews.

Timing is also critical, Mr Vezina asserted, advising marketers to start early when it comes to holiday periods.

He suggested creating a schedule that increases in frequency rather than choosing random messaging dates.

Message personalisation, meanwhile, enables a company to keep a relevant dialogue with customers going and should not just be used for holidays, Mr Vezina commented.

He added that a successful holiday email campaign will provide benefits for the entire year.

According to Knexus Digital, email has been rated as providing the highest return on investment among marketing channels.

HS&P's creative team is led by Andy Barwood, Paul Zeidler and Lindsay Jones. Award-winning, integrated creatives, working with strong online and offline production teams to deliver their ideas.

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