HS&P - Over-60s market 'could be key for travel firms'

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Over-60s market 'could be key for travel firms'

Category: Creative work | 02nd Jul 2009

The over-60s demographic could be an important new target for travel companies, it has been suggested.

There is still a large part of the market consisting of over 60s who have paid off their mortgage and are sitting on savings not acquiring much thinking that they may as well travel, according to Ray Jones, head of communications at the Chartered Institute of Marketing (CIM).

He asserted that travel organisations should target markets that are continuing to grow.

"Think about your travellers and who can go. People who are not working full time could take holidays off peak and you can fill up the cheaper flights," he explained.

Mr Jones also advocated the use of research, urging travel companies to know who their customers are and why they opt for the firm.

Arena BLM recently reported that 33 per cent of consumers have reduced outgoings on holidays abroad over the last three months but a strong desire to go on a vacation this year remains.

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