Category: Insights | 02nd Jul 2009

More than 96 per cent of UK searches containing the word 'vouchers' are for longer phrases, such as 'discount vouchers', it has been revealed.

This is according to Robin Goad, research director for Hitwise UK, who also reported that the number of search terms in the UK that featured the term 'voucher' has risen year-on-year.

Mr Goad believes this indicates there is "an increasingly sophisticated voucher-searching audience" emerging as people look for specific discounts instead of more generic terms.

Meanwhile, the top voucher websites were responsible for 0.53 per cent of all upstream traffic to the shopping and classifieds sector in May this year, accounting for a rise of 0.43 per cent from the same month in 2008, Mr Goad noted.

However, he added that traffic to voucher-specific websites is down 12.1 per cent in comparison to last year.

Voucher code website wowvouchercodes.co.uk recently reported a rise in customers searching for codes for products such as sun cream and hay fever remedies to help them get through the summer.

At HS&P, a third of the agency is made up of planners: integrated, data, digital and loyalty planners for clear, integrated thinking.

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