HS&P - Virgin Atlantic initiates campaign for more online check-ins

About HS&P

Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

News tags

News archive >> News article

Virgin Atlantic initiates campaign for more online check-ins

Category: Creative work | 03rd Jul 2009

Virgin Atlantic is offering passengers money off on board duty free shopping in a bid to get more people to check-in online.

Passengers travelling from Heathrow, Gatwick, Manchester and Glasgow Airports who check in online will get £6 off their duty-free shopping onboard the flight.

The campaign will run between July 1st and August 31st, while those heading off from London Heathrow will be able to take advantage of exclusive vouchers for savings with certain duty free retailers within the departure areas of Terminal 3.

Mark Entwistle, divisional director at consultancy firm, commented: "If you don't have to provide check in staff and provide check in desks, then you are saving substantial money. So it's in your interest to get people to check in online."

Earlier this year, Ryanair announced it is moving to online check in and bag-drop only.

The company is looking to phase out the use of check in desks from its 146 airports by October 1st 2009.

HS&P's creative team is led by Andy Barwood, Paul Zeidler and Lindsay Jones. Award-winning, integrated creatives, working with strong online and offline production teams to deliver their ideas.