Category: Data | 03rd Jul 2009

The UK has the seventh most engaged social networking audience in the world with the average amount of time spent by a user on such a website over the month of May standing at 4.6 hours, according to comScore.

More than 1.1 billion people aged 15 and older across the world accessed the internet from a home or work location in May, comScore figures show, 734.2 million of which went on at least one social networking site during the month.

This accounted for a penetration of 65 per cent of the global online audience.

Russia was ranked as the world's most engaged social networking audience in May with 1,307 pages consumed per visitor.

"Social networking has become a popular online pastime not only in mature internet markets like North America, but also in developing, high-growth internet markets such as Russia," said Mike Read, senior vice-president and managing director of comScore Europe.

Nielsen Online data recently revealed that the average time per person on social networks increased by 67 per cent year-over-year in May 2009.

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