Marketing spend 'helped Unilever upturn'
Category: Trends | 06th Aug 2009
Unexpected increases in volume growth for Unilever have been partly owed to its additional investment in marketing spend.
The 4.1 per cent rise in underlying sales in the second quarter was also due to the demand for its ice cream products, provided by Ben & Jerry's.
"While conditions remain difficult in many markets, I am encouraged by the return to volume growth across all regions and the majority of countries and categories," commented chief executive Paul Polman.
He also emphasised the role of integrated marketing campaigns in making its brands a success, as they have received additional investment in recent months.
Lower commodity costs were also implemented, allowing Unilever to lower the price of some of its products.
According to the company, someone uses a Unilever product 150 million times a day, with its brands spanning a range of sectors from food and drink to personal care and homeware.
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