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Emarketer: Digital marketing set to grow

Category: Trends | 11th Aug 2009

Online video advertising is likely to grow over the next four years, a study has suggested.

By 2013, eMarketer believes expenditure on online video will account for 11 per cent of the total outlay, showing a steady growth.

"As the main vehicle for brand marketer ad spending, TV is not losing its place to online video advertising anytime soon," said David Hallerman, eMarketer senior analyst and author of the new report, Digital Video Advertising: Where's the Money?

People who engage with video content have the potential to be targeted with digital marketing material, he suggested, with agencies needing to identify where the opportunities lie.

It was announced last month that MSN was to launch its own online video player, a free service used to transmit full-length television shows.

When launched, it will come complete with over 300 hours of content, with plans outlined to expand it in the future.

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