Category: Creative work | 11th Aug 2009

A new e-commerce director has been appointed at Travelodge to enhance its marketing and sales strategies.

Charlie Herbertas - whose expertise is said to lie with refreshing brands and inspiring business growth - will take up his role later this week.

"With over 85 per cent of Travelodge bookings conducted online, the challenge is to maintain a fresh approach to customer engaging initiatives," he commented.

Managing director Guy Parsons acknowledged that marketing would be crucial to support Travelodge's excessive growth plan, which will focus on web-based strategies.

In its 2008 results, Travelodge announced revenue growth of 19 per cent and occupancy levels of 74 per cent across the board.

The number of rooms sold increased by nine per cent and the company continued with its growth plan to open 39 hotels throughout the course of the year.

This meant that an additional 3,844 rooms and 750 jobs were created.

HS&P's creative team is led by Andy Barwood, Paul Zeidler and Lindsay Jones. Award-winning, integrated creatives, working with strong online and offline production teams to deliver their ideas.

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