Survey highlights benefit of content-driven sites
Category: Insights | 14th Aug 2009
Companies which have invested in online time spend are finding they receive more web traffic, a survey has found.
In news which may interest those considering integrated marketing campaigns, Hitwise found that entertainment sites and networking are faring particularly well.
Content and transactional websites attracted similar levels of traffic three years ago, the study found, although content-driven sites have now significantly overtaken.
In July this year, content-driven sites have received 73 per cent more internet visits than their rivals, which Hitwise believes is indicative of more people spending time networking and communicating.
Consumer spending has also fallen, it found, which the website believes is unlikely to be a long-term trend.
Research published by Hitwise in June found that web traffic to Twitter had increased 22-fold over the last 12 months and was ranked the 38th most visited site in the UK and fifth most visited social networking site.
At HS&P, a third of the agency is made up of planners: integrated, data, digital and loyalty planners for clear, integrated thinking.
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