HS&P - Stars drafted in for social worker campaign

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Stars drafted in for social worker campaign

Category: Creative work | 01st Sep 2009

A host of celebrities have lent their faces to a new marketing campaign, aimed at getting people interested in jobs in social work.

Among them is Goldie, who uses the advertisements to pay tribute to the social workers which helped him throughout his early life.

Help Give Them A Voice also features actresses Emilia Fox, Samantha Morton and Michelle Ryan.

Ms Fox commented: "I think we have got to a really critical situation where people are shying away from becoming social workers because of the bad press about the job."

She added that people needed to recognise social care work as a "profession with responsibility" and acknowledged the many people who benefit from their expertise.

The prospect of faster broadband connections will not be the catalyst for increased TV viewing online, a recent YouGov study found.

Published on behalf of the Media Guardian Edinburgh International Television Festival, it found that most viewers found online content too difficult to access or did not know how to.

HS&P's creative team is led by Andy Barwood, Paul Zeidler and Lindsay Jones. Award-winning, integrated creatives, working with strong online and offline production teams to deliver their ideas.