Food brands 'turning to creative marketing solutions'
Category: Sector focus | 07th Sep 2009
A number of the biggest food brands in the country are resorting to creative marketing solutions in a bid to raise their profiles.
That is according to research published in the Grocer, which found that expenditure increased by 2.2 per cent in the 12 months leading up to June, the Press Association reports.
Marketing consultant Peter Field told the publication that many companies look to take advantage of "a deflated ad market".
He said that this will allow them to "emerge in better shape" once the recession begins to subside.
Kellogg's has increased its advertising expenditure by eight per cent over the last year, the report suggested, with £21.6 million spent on its Special K product.
The company recently reported double-digit growth in its net earnings and profit in the second quarter of the year, with results proving better than expected.
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