Sending e-vouchers 'helps gain customer loyalty'
Category: Loyalty | 14th Sep 2009
Emailing customers with vouchers and offers can help a company gain customer loyalty, it has been advised.
Sending newsletters and providing customers with updates can make them feel valued, noted DMNews.
"From attracting shoppers to a site with timely and relevant offers to keeping clients informed on order status, email represents the Swiss army knife of online marketing," said Joel Book, director of e-marketing education for ExactTarget.
He also told the website that email is a great means of staying in contact with the digitally-minded customer, providing it is used effectively.
These comments follow research from Epsilon, which found in its Global Consumer Email Study that people aged between 18 and 25 are the most responsive to permission-based emails.
Of those questioned, 34 per cent said they would like to receive special offers emails from online sellers at least once a day and 32 per cent wanted more entertainment-focused messages.
The Loyalty Practice is a division of HS&P, headed up by Louise Isaacs. We help companies put customers at the centre of their organisations and advise and optimise.
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