Should creative marketing focus on outdoor companies?
Category: Creative work | 15th Sep 2009
The growth of the outdoor market over the last few years suggests it could prove a lucrative platform for marketing companies, it has been said.
Rob Atkinson, managing director at Clear Channel Outdoor, revealed how the sector has enjoyed six years of consecutive growth and now has its highest market share of ten per cent.
He continued: "Mobile technology has made outdoor really interactive – it's brought new levels of communication and engagement.
"Our interactive vision allows advertisers to direct consumers to receive things like vouchers or directions to stores."
Mobile advertising has enabled advertising to become more accountable, Mr Atkinson revealed, saying that the sector is a "blank canvas for advertisers".
He made his comments at the Westminster Media Forum Keynote Seminar: The Future of Advertising, which took place at the Royal Society, London on September 10th.
Among the areas of discussion were the long-term prospects for the advertising industry across TV, radio, billboard and online.
HS&P's creative team is led by Andy Barwood, Paul Zeidler and Lindsay Jones. Award-winning, integrated creatives, working with strong online and offline production teams to deliver their ideas.
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