Google brand value increases, figures show
Category: Data | 21st Sep 2009
The value of the Google brand has defied the downturn by increasing 25 per cent over the last year.
This is according to an Interbrand study, which found that the value of the top 100 brands in the world had fallen for the first time.
Collectively, their worth declined by 4.6 per cent, showing Google to have bucked the downward trend by increasing in value by £19.5 billion.
"Some historically valuable brands normally associated with scale and stability, experienced a very bad year," Interbrand noted.
Brands which break promises are most likely to alienate customers and lose business and those "that are day-to-day staples and are easy to purchase and experience have done well".
Earlier this month, Google announced it had launched its Fast Flip news service, which is said to offer readers a unique experience.
It acts like a print magazine and enables people to navigate their way through recent news headlines and features which may be of interest.
Data.HS&P is a specialist data offering. We use data creatively, working at the centre of our clients' insight and evaluation. Our tools and approaches help understand customers, drive targeted activity, integrate campaigns and measure effectiveness.
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