Internet more popular than TV, study reveals
Category: Data | 30th Sep 2009
A new study has revealed that marketers are spending more on online advertising than on TV marketing for the first time.
Conducted by the Internet Advertising Bureau and PricewaterhouseCoopers, the survey shows that online expenditure increased by 4.6 per cent during the first half of the year.
TV advertising, on the other hand, fell by 16.1 per cent during the same period.
"It had to happen eventually but online advertising has been seen as the poor cousin to TV for so long that it's still a huge milestone," New Media Age editor Justin Pearse told BBC News.
Technology firms were revealed to be the keenest on online advertisements, as were telecoms companies and entertainment industries.
This follows a survey conducted by the Broadcasters' Audience Research Board, which showed that the average UK viewer is watching 16.7 hours of commercial broadcast TV a week - an increase of 9.9 minutes when compared to last year.
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