MP calls for universal advertising standard
Category: Sector | 21st Dec 2009
More needs to be done to tackle misleading advertisements, one MP has suggested.
Jo Swinson, MP for East Dunbartonshire and chair of the real woman campaign, believes a symbol or some other easily-identifiable scheme needs to be put in place to increase people's awareness.
"You might have a seven-point scale where lower on the scale would be no retouching or slight retouching and higher on the scale would be the surgery," she advised.
This would show that advertisers are upfront with their customers and may also encourage firms to think twice before they manipulate images, she said.
Airbrushing is likely to continue, Ms Swinson added, although it may not be as extreme as seen in the past as advertisers consider their actions.
Her comments come as the Advertising Standards Authority ruled that an Olay ad featuring Twiggy had been excessively airbrushed and was therefore misleading.
HS&P is an integrated relationship marketing agency. Our current clients include Diageo, Honda, Norwich & Peterborough Building Society, Norwich Union and Ted Baker.
Share
Royal Mail pushes for multi-channel marketing
Skincare ad banned by ASA
BMA enters debate over product placement
Charity launches festive awareness campaign
