Skincare ad banned by ASA
Category: Sector | 06th Jan 2010
A marketing campaign from Johnson & Johnson has been banned over claims the after shots of a model had been touched up.
The TV ad for the Clean and Clear Spot Control Kit inspired two complaints from consumers questioning whether the effects could really be achieved.
As a result, the Advertising Standards Authority (ASA) investigated the claims and found that the before and after pictures should have been taken under the same conditions.
Instead, Johnson & Johnson admitted that some light powder had been applied to the models in order to "remove shine from the T-zone" of the models' faces.
A recent ASA investigation found that despite the high number of complaints received by the health and beauty industry, 95.1 per cent meet Advertising Codes.
This marks an increase on the 2006 study when compliance rates of 90.5 per cent were recorded.
HS&P is an integrated relationship marketing agency. Our current clients include Diageo, Honda, Norwich & Peterborough Building Society, Norwich Union and Ted Baker.
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