Poster ads aid children's charity campaign
Category: Sector | 11th Jan 2010
The London Underground has been enlisted to showcase a poster ad campaign aimed at raising awareness of child disfigurement.
Tube stations across the capital will display the posters between January 11th and 15th in a bid to tackle stereotyping.
Winnie Coutinho, Head of Campaigns and Communications at the charity Changing Faces, said: "The children in our posters radiate a positive sense of themselves which we hope will encourage people to re-evaluate any limiting assumptions that they might have had about people with disfigurements."
A total of four posters will be used in the campaign, with the charity selecting children with different types of disfigurement to help raise awareness of the problems which youngsters encounter.
More than one million people in the UK have a disfigurement to the face, hands or body, statistics from Changing Faces show.
It also reveals that one in every 111 people has some kind of disfigurement to their face.
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