Category: Insights | 29th Jan 2010

There has been a rise in the number of consumers being environmentally aware in their everyday lives, a survey has revealed.

Conducted by Burst Media, the study discovered that 90 per cent of people incorporate some sort of environmentally-friendly practice into their every day lives.

It also determined that people are generally more willing to pay more for products which they believe have environmental credentials.

Chuck Moran, chief marketing officer for Burst Media, said: "Green consumers are turning to the internet.

"This poses an incredible opportunity for advertisers who are marketing green products online."

He urged marketers to realise that being green means different things to men and women, as females tend to be more concerned with the impact of their purchases on the environment.

Survey findings showed that 12.1 per cent of men would consider themselves to be completely green, compared to 5.3 per cent of women.

Another recent study from the company found that people are the most likely to turn to the internet for information on sports.

At HS&P, a third of the agency is made up of planners: integrated, data, digital and loyalty planners for clear, integrated thinking.

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