Local media trumps job centre, stats show
Category: Insights | 03rd Feb 2010
People are more likely to look for job listings in local media publications rather than head to the job centre, a poll has found.
Conducted on behalf of the Newspaper Society, the survey found that 33 per cent of respondents will open their local paper for their employment search, compared to 18 per cent who will use job centre facilities.
Known as the Wanted Ads Jobs survey, the results also revealed that 39 per cent of job seekers will head to online versions of their local newspapers.
Speaking to Media Week, Newspaper Society marketing director Robert Ray commented: "The Wanted Ads Jobs shows that local media is by far the most influential and widely used source for reaching public and private sector jobseekers in the UK."
This follows the results of a recent Adweek Media/Harris Poll which found that 23 per cent of people will use newspapers and magazines to search for the best bargains.
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