Print ads help shift online products, expert reveals
Category: Sector | 08th Feb 2010
Print advertisements may not yet be redundant, as they often help online retailers boost sales, it has been stressed.
Econsultancy blogger Leon Bailey Green suggested that there is no longer a definite line between publishers and retailers.
"The strongest examples of blurring we have seen are ASOS with its own print magazine, News International and Bauer Media entering the world of retail," he revealed.
It may eventually be the case that publishers start to offer their services to retailers, Mr Bailey Green predicted, as this will give stores the chance to focus on more traditional selling techniques.
"One thing's for sure, customers will always want content and clothes," he revealed, although who provides them with them is still undecided.
According to results from the IMRG/Capgemini Sales Index for December 2009, £5.46 billion was spent online in the month.
This marked a 17 per cent increase when compared to the previous year's figures.
HS&P is an integrated relationship marketing agency. Our current clients include Diageo, Honda, Norwich & Peterborough Building Society, Norwich Union and Ted Baker.
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