HS&P - New marketing campaign for Center Parcs

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New marketing campaign for Center Parcs

Category: Sector focus | 07th Jan 2009

A new marketing campaign is to be launched later this month by Center Parcs.

Due to launch on January 14th, the campaign has been created by Golley Slater Digital and will include television and internet adverts.

The ads will focus on Center Parcs' various locations and activities and there will also be a focus on pay-per-click and online display.

Various websites will feature ads from the new campaign, including lastminute.com and tripadvisor.co.uk.

Golley Slater Digital managing director John Kinder commented: "The online campaign is fully integrated with search, TV and offline but will hold the main focus of spend and leads creative direction.

"This is a tailored data driven approach and is the largest online campaign by Center Parcs to date."

Mr Kinder said that the new campaign is an indication of the growing trend towards online advertising.

HS&P is an integrated relationship marketing agency. Our current clients include Diageo, Honda, Norwich & Peterborough Building Society, Norwich Union and Ted Baker.