Exchange & Mart has announced that it is to review its marketing tactics as it shifts to becoming a purely online operation.

Citing recent shifts in consumer demand and marketing opportunities, the classified car magazine has confirmed that February 2009 will see the publication of its final hard-copy magazine.

From then on, all of its adverts will appear on its website, which has witnessed a year-on-year growth rate of 21 per cent, with the company keen to revamp its marketing initiatives so as to further promote its brand in the fiercely-competitive online world.

Exchange & Mart managing director Frank McCaffrey noted in a statement: "This move is a natural evolution for Exchange & Mart and marks the beginning of a new era for the brand. It is also very much a trend being followed by the publishing world as a whole."

At the same time, leading UK retailer Marks and Spencer has announced that it is to slash its marketing budget by as much as 20 per cent over the course of 2009 after experiencing disappointing Christmas sales.

HS&P is an integrated relationship marketing agency. Our current clients include Diageo, Honda, Norwich & Peterborough Building Society, Norwich Union and Ted Baker.

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