Brands utilise snow-fall
Category: Creative work | 03rd Feb 2009
Quick-thinking brands have taken advantage of the UK's present preoccupation with snow to run related advertising campaigns.
Brand Republic has reported that Tango took out a page in the London Metro warning readers 'not to eat orange snow', while Innocent Smoothie set up a Twitter group asking consumers to send in photos of their snowmen.
Yesterday (February 3rd), the UK witnessed its heaviest snow-fall for close to 20 years, with transport services in the capital brought to a standstill and up to one foot of snow in some parts of the country.
In other creative campaigns, Blockbuster distributed an email marketing initiative, which urged snow-bound workers to rent a film on their unexpected day off and Dorothy Perkins suggested that shoppers should use their free time to browse online.
Forecasters have suggested that heavy snow showers could return by the end of the week, giving marketers further opportunities to take advantage of the extreme weather.
HS&P's creative team is led by Andy Barwood, Paul Zeidler and Lindsay Jones. Award-winning, integrated creatives, working with strong online and offline production teams to deliver their ideas.
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