Category: Loyalty | 03rd Mar 2009

The Korean telecommunications group Samsung has been recognised yet again for its customer loyalty successes, with the firm noting that it has formed an "emotional tie" with consumers.

Now in its 12th year, the US-based Customer Loyalty Engagement Index compiled by Brand Keys has placed the Seoul firm as the leading name in the communications sector when it comes to retaining customers.

Specifically, it was recognised that, through its targeted marketing campaigns, in addition to the strength of its product and customer service levels, Samsung was likely to benefit from high levels of repeat business over the next 12 to 18 months.

Welcoming the accolade, Bill Ogle, chief marketing officer at Samsung Telecommunications America, stated: "Winning this award is very important to Samsung because it means we?re creating an emotional tie with the people who buy our phones."

News of the award comes just days after the Federation of Private Businesses (FPB) explained that online discount vouchers can often be the best means of attracting and retaining customers.

The Loyalty Practice is a division of HS&P, headed up by Louise Isaacs. We help companies put customers at the centre of their organisations and advise and optimise.

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