BBC to use online and TV content for soap
Category: Creative work | 15th May 2009
BBC Switch has gone into production with a new soap aimed at the teen audience that will appear in five-minute episodes on the internet and in an omnibus format on TV.
Head of BBC Switch Geoffrey Goodwin explained that this is reflective of the way that many youngsters want to consume content, comments that may influence companies' digital marketing strategies.
"We've united top British writing talent with the freshest and newest interactive ideas to make appointment to view content for soap loving British teens," Mr Goodwin explained.
It will be called The Cut and has been created by BBC Switch and EastEnders writer Al Smith in work with KateModern producer Pete Gibbons and director Sarah Walker.
Mr Goodwin added that the show will be full of pop culture references and plots suggested by teenagers themselves.
The BBC also recently launched a version of iPlayer aimed at a different demographic - children aged six years and under.
HS&P's creative team is led by Andy Barwood, Paul Zeidler and Lindsay Jones. Award-winning, integrated creatives, working with strong online and offline production teams to deliver their ideas.
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