HS&P - 'Utilise real-time marketing or get left behind', marketers warned

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'Utilise real-time marketing or get left behind', marketers warned

Category: Trends | 03rd Jun 2009

Companies must get up to speed quickly when it comes to real-time creative marketing or "be tragically behind the curve", it is advised.

Marketing is now completely interactive and operates in real-time thanks to the advent of social networking sites, video conferencing, sharing sites and other Web 2.0 applications, explains the Examiner.

Such offerings have forever changed the role of marketing and there are four areas firms must now get involved in, it continues.

Social networking sites such as Facebook and blogs are two of the most important things to have a presence within, as they have become a part of everyday life for millions of people.

Things such as reviews of restaurants and shops by location are also a must, the news provider adds.

Microblogging site Twitter offers another "tremendous opportunity" for creative marketing, the Participatory Marketing Network said this week.

Marketers should develop strategies to utilise the site, it recommended.

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