Birmingham City Uni awarded for ad campaign
Category: Creative work | 17th Jun 2009
Birmingham City University has been given an accolade for its creative advertising campaign at the Times Higher Education Leadership and Management Awards 2009.
The central aim of the campaign was to recruit more students and the university used regional and national television as the most cost-effective channels for getting to a mass audience.
It was deemed to be the best campaign in the country by the awards panel.
According to the university, the creative advertising campaign brought positive results as the institution saw a ten per cent increase in numbers attending its clearing open days.
Nearly 800 extra full-time undergraduate students were also accepted.
"Using TV as a vehicle provided an opportunity to promote the University's unique offering in the Arts at Birmingham School of Acting and Birmingham Institute of Art and Design," said the university's director of marketing Kathryn Jones.
A report by Billets recently revealed that television advertising rates are set to fall by 16 per cent year-on-year as a result of weak demand from marketers.
HS&P's creative team is led by Andy Barwood, Paul Zeidler and Lindsay Jones. Award-winning, integrated creatives, working with strong online and offline production teams to deliver their ideas.
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